Marketing / Courtland L. Bovee, John V. Thill
Marketing / Courtland L. Bovee, John V. Thill
Author
Bovee, Courtland L.
Other authors
Imprint
New York <etc.> : McGraw-Hill, cop. 1992.
Material description
XXXI, 761, <100> str. : ilustr. (pretežno u bojama) ; 27 cm
Series title
McGraw-Hill series in marketing
Notation
Na prelim. str. popis naslova nakladničke cjeline.
 
Rječnik: str. G-0-G-16.
 
Kazala.
 
Bibliografske bilješke: str. R-1-R-18.
Language
English
Identifier
ISBN 0-07-006734-1
Resource type
BookBook

BOVEE, Courtland L.
Marketing / Courtland L. Bovee, John V. Thill . - New York <etc.> : McGraw-Hill , cop. 1992. . - XXXI, 761, <100> str. : ilustr. (pretežno u bojama) ; 27 cm . - (McGraw-Hill series in marketing )
Na prelim. str. popis naslova nakladničke cjeline. . - Rječnik: str. G-0-G-16. . - Kazala. . - Bibliografske bilješke: str. R-1-R-18. .
ISBN 0-07-006734-1