Advertising excellence / Courtland L. Bovee ...<et al.>
Edition
<International ed.>
Imprint
New York <etc.> : McGraw-Hill, cop. 1995
Material description
XXXVI, 561, <86> str. : ilustr. u bojama ; 28 cm
Series title
McGraw-Hill series in marketing
Notation
Na prelim str. popis izd. nakladničke cjeline.
 
Dodaci: str. A-1 - C-11; R-22 - R-24.
 
Pojmovni rječnik: str. G-1 - G-13.
 
Bibliografske bilješke: str. R-1 - R-21.
 
Kazala.
Language
English
Identifier
ISBN 0-07-113852-8
Resource type
BookBook

ADVERTISING excellence / Courtland L. Bovee ...<et al.> . - <International ed.> . - New York <etc.> : McGraw-Hill , cop. 1995 . - XXXVI, 561, <86> str. : ilustr. u bojama ; 28 cm . - (McGraw-Hill series in marketing )
Na prelim str. popis izd. nakladničke cjeline . - Dodaci: str. A-1 - C-11; R-22 - R-24 . - Pojmovni rječnik: str. G-1 - G-13 . - Bibliografske bilješke: str. R-1 - R-21 . - Kazala .
ISBN 0-07-113852-8