Contemporary advertising / Courtland L. Bovee, William F. Arens
Author
Bovee, Courtland L.
Other authors
Edition
3rd ed.
Imprint
Homewood, Ill. : Irwin, 1989
Material description
XXV, 662, <48> str. : ilustr. (djelomice u bojama) ; 28 cm
Series title
The Irwin series in marketing
Notation
Dodaci: str. 642-662.
 
Rječnik: str. G-1 - G-22.
 
Bibliografske bilješke: str. E-1 - E-9.
 
Kazalo.
Language
English
Identifier
ISBN 0-256-06519-5
Resource type
BookBook

BOVEE, Courtland L.
Contemporary advertising / Courtland L. Bovee, William F. Arens . - 3rd ed. . - Homewood, Ill. : Irwin , 1989 . - XXV, 662, <48> str. : ilustr. (djelomice u bojama) ; 28 cm . - (The Irwin series in marketing )
Dodaci: str. 642-662 . - Rječnik: str. G-1 - G-22 . - Bibliografske bilješke: str. E-1 - E-9 . - Kazalo .
ISBN 0-256-06519-5